Searcn Engine Optimization and Social Media Optimization
SEO (Search Engine Optimization)
1) SEO activities aim to bring an ample no of visitors to your website by improving site ranking.
2) Good SEO work helps to generate inquiries on your website.
3) SEO is concerned about creating more quality backlinks to your websites to rank a target keyword in search engine.
4) SEO does not requires social engagment while promoting your site i.e. word of mouth marketing.
5) Periodic search engine updates algorithm updates effects the performance of SEO.
SMO (Social Media Optimization)
1) SMO increase your brand awarness and site reputation by sharing your sites on social media.
2) Social Media Optimization help to strengthen brand loylity, hence attract new customers and boosts sales.
3) SMO does not requires the help of search engine and it makes your brand reachable to target market via social channel.
4) Offers social reviews for word of mouth publicity.
5) SEO updates have no impact on SMO result and there is random changes in smo behavior that boost the SMO performance.
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